Seda was envisioned to offer incomparable accommodations in the heart of high-energy cities around the Philippines. Seda is the Filipino word for silk. It is the symbol of our commitment to weave together seamless service, exceptional value, and exciting destination, for a remarkable hospitality experience. Step inside, and discover how our hotels provide comfort and convenience blended with Filipino talent and creativity — all uniquely Seda.

• First name, Middle name, Last name
• Email Address
• Contact numbers such as Mobile number or landline
• Upon Reservation using the Check Availability and Prices sub-site, additional personal information shall be collected to process your online reservation form and which includes the following:
  • Country
  • First Name
  • Last Name
  • Email Address
  • Phone Number
  • Mailing Address
  • Company Name

• responding to your inquiries and communicating with you;
• processing hotel reservations;
• managing bookings;
• providing customer service;
• providing you personalized and customized service when you stay with any Seda hotel;
• facilitating payments; and
• establishing and fulfilling our contract with you.

• To help us improve the layout and/or content of the Site, and customize them according to your interests and preferences;
• To monitor and enforce compliance with our Terms of Use; and
• To notify you of service issues and unusual account actions when using our Site, should any occur.

• we monitor the use of our Site and Services, and may use your information to help us monitor, improve and protect our products, content, services and websites, both online and offline;
• To monitor our Services to prevent, investigate and/or report fraud, misrepresentation, security incidents or crime, in accordance with applicable laws;
• To investigate any complaints that we receive;
• To comply with applicable law and regulations; and
• To invite you to take part in market research, if any.

• Our employees and officers;
• Professional advisers such as lawyers and auditors;
• Insurers and credit providers;
• Authorized third-party services providers such as but not limited to administration processors, technology partners, payment processors and courier services;
• Banks, credit card companies and their respective service providers as covered by our contracts;
• Our joint venture and alliance partners; and
• Such other party whom you authorize us to disclose your Personal information.

• In connection with any ongoing or prospective legal proceeding;
• To any person who we reasonably believe may apply to a court or other competent authority for disclosure of such personal information where, in our reasonable opinion, such court or authority would be reasonably and is likely to order the disclosure of such personal information

• Apply security standards on website development and hosting
• We use standard encryption tools such as SSL (Secure Socket Layer) to help protect personal information and to keep information collected secure.
• Our website undergoes website security testing conducted by a third party prior to it being launched and when major changes has been applied.